Grow your revenue Own your data
We turn your data into accountable growth, and prove exactly what it's worth.
There's untapped value in your data.
Padel is a highly commoditised sport.
Operators are heavily reliant on marketplaces (like Playtomic) to drive revenue.
The best operators go further, building their own valuable data sets and tapping into reliable reporting that builds business intelligence.
Your booking platform shows you plenty. It won't show you where the growth is.
- Bookings from Playtomic
- Occupancy at a glance
- Top line revenue metrics
- A list of members
- Reliable and detailed reporting
- The value of each customer
- The ROI of your marketing
- Growth opportunities
Are we the right fit?
It's important that your business has the headroom and appetite to grow.
- You want to grow the business profitably
- You're running four or more courts, across one venue or several
- You're on Playtomic and wasting your time on tasks that could be automated
- You're managing and maintaining more systems and comms channels than you have hours for
- You don't have the time to run your own accountable marketing
- You're building a community without the value of data and automation
Four things we help you do
We're not a SaaS tool, and we're not a customer relationship management (CRM) system you're left to run. We're an accountable team of performance marketing and tech specialists who grow your business.
Own your data
A permanent, centralised record of every customer and every commercial signal, yours to keep and not rented from a platform. It's what makes a venue worth more.
Measure marketing impact
Every campaign we run is tied to a number: revenue, off-peak utilisation, retention, customer lifetime value. If we can't report on the return, we don't run it.
Connect physical to digital
We work the physical venue and the digital one: in-venue marketing alongside social, email, WhatsApp and paid. One connected system, all reporting on ROI.
Drive venue value
Stronger fundamentals and the evidence behind them, ready for investment or a second site. We come from hospitality, so we know venues and margins.
One connected system
Our wide range of expertise is on hand to accelerate your growth journey through a suite of core services.
It starts with a conversation
A forty-five minute conversation to understand the opportunity, and make sure you'd get real value from working with us. We're not the right fit for every operator, but when we are, there's a lot on the table.
- Step oneThe conversation
We get to know your venue and, more importantly, what you're actually trying to build. Then we're honest about whether we can help.
- Step twoThe data check
With read access to your booking data, we run a full analysis of where you stand today via an API. A personalised look at your own numbers and what that means in the short, medium and long term.
- Step threeThe proposal
You get a clear view of where your venue could go, and a fully costed plan to get there by engaging Padel Proof, with no obligation to move forward.
- Step oneThe conversation
We get to know your venue and, more importantly, what you're actually trying to build. Then we're honest about whether we can help.
- Step twoThe data check
With read access to your booking data, we run a full analysis of where you stand today via an API. A personalised look at your own numbers and what that means in the short, medium and long term.
- Step threeThe proposal
You get a clear view of where your venue could go, and a fully costed plan to get there by engaging Padel Proof, with no obligation to move forward.
Padel Pass
A testimonial from one of London's fastest growing Padel operators.
Source: venue booking export + CRM
We recovered and reconciled the booking data, built a first-party data store from it, and worked out what an intro-to-padel session is actually worth over a player's lifetime. That number drove the campaign, and the campaign generated revenue.
Weekday 09:00–16:00.
Played twice or more in a rolling 30 days.
Twelve-month contribution per active player.
'Sophie and the team are unlocking growth for Padel Pass, both in terms of our immediate revenue figures but also our long term business valuation.'Alex, Padel Pass
The team behind this
Our team, and how they work with you.
Mike Potts
Works with you to interpret the data that guides your strategy conversation end to end.
Rick Steckles
Keeps the data, reporting and platform connected, so the insights you need are always ready when you need them.
Sophie Lawrence
Your account manager. Day-to-day contact, keeps delivery moving and makes sure nothing falls through the cracks.
Dave Freeman
Your day-to-day delivery manager contact for implementation and account support.
Danielle Hartley
The creative director, makes sure everything we build looks and feels like your venue and your community, not a template.
Jerry Griffiths
Heads up performance marketing, keeps your campaign on budget and on target.
Beth Griffiths
Manages the day-to-day of your ad accounts and campaigns.
Megan Brooks
Creative design and content creator, owning the look and feel behind every campaign.
Find out how much unused capacity is costing your venue
Enter three quick numbers. In thirty seconds you will see what your off-peak hours are worth, and what a campaign to fill them could return.
The questions customers ask
How do I prove this makes me money?
You get access to the dashboard, and we agree the metrics that matter to you before anything runs. We set a baseline value for the venue as it is today and a target utilisation to move it to, then report against both.
How much does this cost?
Every proposal is built on an ROI basis, so what you pay is set against the value we expect to unlock. The value calculator above will give you a sense of what that's worth in your venue.
What happens to our data?
It's yours. We build one permanent record of your customers and your commercial activity, and it sits outside Playtomic in infrastructure you control. If you ever leave, the data leaves with you.
How does this work alongside Playtomic?
We don't replace it. Playtomic stays your booking engine. We connect that data to your CRM and your marketing so you can see what's happening across both. For now we only work with venues running on Playtomic, because the review depends on that connection.
Who controls the data, and how do you handle GDPR?
You do. We act as your data processor, so your customer data is never sold, shared or reused for anyone else. Consent is captured properly and nothing runs without it. The full terms will sit in our privacy notice.
How long is the contract?
There isn't a standard one. No packages, no tiers. We scope the engagement to your venue after the first conversation, and we won't ask for a long-term commitment before we've shown the model works.
What do you need from us to start?
Read access to your Playtomic account, whatever customer data you already hold, and forty-five minutes for a first conversation. We use that call to run the venue review and tell you plainly whether there's a fit.
Contact us
Forty-five minutes with the people who would do the work. Tell us where your commercial questions sit and we will tell you, honestly, whether there's an opportunity to grow together.
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